Better Life Decisions

Go-to-Market Strategy
Project overview
Better Life Decisions is a program designed to empower individuals to make optimal life choices, driving long-term success and fulfillment. Their approach combines learning, peer collaboration, and engagement with experienced coaches and advisors.

Participants also benefit from their robust network of high-level executives, leveraging their insights and connections to implement effective strategies for personal and professional growth.
My contributions
Working closely with the founder of Better Life Decisions, I played a key role in refining the website content to ensure it effectively communicates the brand's mission and resonates with their target audience. This collaborative effort has involved providing detailed feedback on both the written copy and the multimedia elements, such as images and videos, to enhance the overall user experience and engagement.

In addition to content refinement, I've also offered coaching on creating high-quality educational content. This includes advice on scripting, filming techniques, and post-production processes to produce informative and engaging videos that effectively convey key concepts. By equipping the team with these skills, Better Life Decisions has been able to develop compelling content that not only educates but also inspires and empowers their audience.
Consultant
Digital Marketing Strategist
Apr 2023 – Present
Crafting compelling digital marketing strategies tailored to the unique needs of small-to-medium sized businesses has been a cornerstone of my contracting endeavors. Through meticulous planning and execution, I've spearheaded the development of brand identities that resonate with audiences and drive engagement.

My hands-on approach to social media management has yielded visible results, with exponential growth witnessed on platforms like TikTok and Instagram. Leveraging influencer partnerships, data analytics, and rigorous A/B testing, I've guided clients from zero followers to thriving communities exceeding 200K. Moreover, I've orchestrated successful collaborations between influencers and corporations, amplifying brand visibility and fostering authentic connections with target demographics.

Additionally, I've orchestrated dynamic campaigns across various digital channels, including website optimization, content marketing, and online advertising. Through thorough research, I demonstrate a keen understanding of consumer behavior and market trends.

Fueling my initiatives is a commitment to data-driven decision-making. By establishing robust analytics frameworks and optimization protocols, I've facilitated continuous improvement cycles, driving tangible results and maximizing ROI. This dedication to performance analysis has culminated in viral content reaching over 68 million views, underscoring the power of strategic planning and iterative refinement in today's digital landscape.