Banshee

Banshee represents an innovative fusion of traditional physical board gaming with cutting-edge augmented reality (AR) technology, delivering an immersive and dynamic gameplay experience like no other.

Banshee blurs the lines between reality and fantasy, creating an immersive gaming experience that captivates players of all ages.

This ongoing project involves a close collaboration with the creators of the board game to meticulously develop and execute their go-to-market and digital marketing strategies.

To lay a solid foundation, I have conducted extensive customer research to pinpoint the Ideal Customer Profile (ICP) and identify the diverse personas likely to be interested in playing the game. This critical step ensures that our marketing efforts are precisely targeted and resonate with potential players.

The next phases of this project are multifaceted and aim to establish a strong market presence for Banshee:

‍Engaging Campaigns: We are designing and launching a series of captivating campaigns to generate excitement and buzz around the game. These campaigns will leverage various channels to maximize reach and engagement.

‍Optimizing Online Presence: Enhancing Banshee’s digital footprint is a key priority. This includes refining the website for better user experience, implementing SEO best practices, and ensuring consistent and appealing branding across all online platforms.

‍Social Media Strategy Development: A robust social media strategy is being developed to foster community building, drive engagement, and increase brand awareness. This involves content creation, scheduling, influencer partnerships, and utilizing analytics to refine our approach.

‍Successful Market Launch: All efforts are geared towards orchestrating a successful market launch. This includes strategic planning, pre-launch promotions, and post-launch analysis to ensure that Banshee not only reaches its target audience but also establishes a lasting presence in the market.

Through these comprehensive strategies and ongoing efforts, we aim to position Banshee as a standout game in a competitive market, driving both interest and Kickstarter sales.

Crafting compelling digital marketing strategies tailored to the unique needs of small-to-medium sized businesses has been a cornerstone of my contracting endeavors. Through meticulous planning and execution, I've spearheaded the development of brand identities that resonate with audiences and drive engagement.

My hands-on approach to social media management has yielded visible results, with exponential growth witnessed on platforms like TikTok and Instagram. Leveraging influencer partnerships, data analytics, and rigorous A/B testing, I've guided clients from zero followers to thriving communities exceeding 200K. Moreover, I've orchestrated successful collaborations between influencers and corporations, amplifying brand visibility and fostering authentic connections with target demographics.

Additionally, I've orchestrated dynamic campaigns across various digital channels, including website optimization, content marketing, and online advertising. Through thorough research, I demonstrate a keen understanding of consumer behavior and market trends.

Fueling my initiatives is a commitment to data-driven decision-making. By establishing robust analytics frameworks and optimization protocols, I've facilitated continuous improvement cycles, driving tangible results and maximizing ROI. This dedication to performance analysis has culminated in viral content reaching over 68 million views, underscoring the power of strategic planning and iterative refinement in today's digital landscape.